Two plastic cups with clear lids, one filled with a beige-colored beverage and the other with a green drink, placed on a light-colored surface.

The Juice Club
Cafe Opening

For the opening of The Juice Club’s second Ocean City, MD location on 81st Street, I created three custom design pieces to give the new location its own sense of personality while staying true to the brand. The project included a custom Juice Local brand mark featured across T-shirts, hats, and cups, a hand-drawn illustration of the new storefront celebrating the opening, and a fun, summer-inspired graphic designed for their retail collection. Together, these pieces brought the new location to life through custom brand marks, illustrations, and graphics.

SCOPE

  • CUSTOM BRAND MARK

  • ILLUSTRATIONS

  • GRAPHICS

Colorful pop art-style illustration of a building labeled "The Juice Club" with a car parked in front. The building has a brick facade, large windows with people inside, a thatched awning, and palm trees beside it. Handwritten text reads "Juice Local" and "Ocean City, Maryland, 81st Street".
Illustration of various summer and beach-themed items including a surfboard, flip-flops, sunglasses, a bottle of juice labeled 'The Juice Club,' a cup of coffee with latte art, strawberries, peaches, lemon slices, a starfish, and flowers. The text 'Juice Local' and '81st Street, Ocean City, MD' is also displayed.
A woman with red hair wearing a cream-colored baseball cap with 'Juice Local' embroidered on it, drinking a yellow smoothie with a blue straw