Coop’s Scoops
Icecream

A playful ice cream brand concept coming soon to Virginia Beach.

Inspired by Cooper, the owners’ golden retriever, Coop’s Scoops was created to feel just as friendly, joyful, and full of personality as its four-legged namesake. Cooper became a central character throughout the identity, appearing in custom illustrations and as part of the brand’s signature logo badge.

I built a bright, nostalgic visual identity around playful typography, cheerful color, and hand-drawn details to capture the carefree feeling of a summer day spent getting ice cream. The result is a brand that feels approachable, memorable, and unmistakably Coop’s.