A blue ice cream cone with a smiling dog face on it, the words 'COOP'S SCOOPS' are written around the face, and there are two snowflake symbols beside the face

Coop’s Scoops
Icecream

A playful ice cream brand concept coming soon to Virginia Beach.

Inspired by Cooper, the owners’ golden retriever, Coop’s Scoops was created to feel just as friendly, joyful, and full of personality as its four-legged namesake. Cooper became a central character throughout the identity, appearing in custom illustrations and as part of the brand’s signature logo badge.

I built a bright, nostalgic visual identity around playful typography, cheerful color, and hand-drawn details to capture the carefree feeling of a summer day spent getting ice cream. The result is a brand that feels approachable, memorable, and unmistakably Coop’s.

SCOPE

  • BRANDING

  • LOGO DESIGN SUITE

  • SOCIAL TEMPLATES

  • GRAPHICS

  • CUSTOM ILLUSTRATIONS

Three beach-themed banners featuring a cartoon yellow Labrador Retriever dog with a sandbox clock on its chest, advertising upcoming store openings at Shore Drive and Virginia Beach, with a message of 'Coming Soon', 'Open Soon', and 'Sweet Things Ahead'.
Graphic design promoting Coops Scoops with yellow and white vertical stripes, large blue text for 'COOP'S' and smaller light blue circles with white letters spelling 'SCOOPS', mentioning location 'Shore Drive, Virginia Beach' and established year '2026'.
Close-up of yellow and white striped paper cups with the Cooper's Scoops logo featuring a smiling dog face in a blue circle, on a light blue background.
A woman wearing a yellow and white striped apron with a blue circular logo that says 'Coop's Scoops' featuring a smiling dog's face, over a white t-shirt.
Color palette with various shades of blue and yellow, including labels for each color with hexadecimal and RGB values.